TALLOW is a new steak restaurant on St.(eak) Benedicts Street, that flips the traditional model. No macho clichés or inflated prices – just high-quality butler steak served fast, affordable, and with confidence. The tight menu of steak and sides keeps things focused, finishing with a nostalgic 99 for 99p.

The identity is playful and full of good vibes, actively rejecting the ironmonger aesthetics of old-school steakhouses. A custom logotype features soft, irregular, steak-like forms, while Aeonika – a clean/functional sans serif – supports slick service and professionalism. Mirrored and flipped words nod to the rhythm of the kitchen, creating a bold, approachable visual identity.

TALLOW