Branding rooted in authenticity and designed for growth
I’m a designer and creative director helping founders find their commercial direction with a visual identity that aligns with their vision.
Whether it’s launching a new venture or refining an existing one, I specialise in the underlying systems and mechanics that hold a brand together. I’m interested in the people and stories behind a business – reflecting these unique qualities to create an original brand that’s rooted in authenticity and self-confidence.
My process is informal, holistic and collaborative. I check in at regular touchpoints, fine-tuning together as we go.
I involve clients in strategic conversations and workshops until we clearly understand the ultimate goal. I find and reveal a side of your brand that resonates with you as a founder, captures what’s interesting and unique about your identity, and serves as a creative mark for people to remember you by.
Ideation is the springboard to laying the visual foundations – a set of practical guides that support growth and serve as a bible for consistency that delivers real brand equity. These can be tailored to the growth stage of your business.
Creating the world your brand lives and breathes. From packaging to websites, and anything else that’s essential for growth – the creation of these assets tests the foundations. As the initial deliverables are designed, the guidelines are refined until they are iron-clad.
Most projects have a defined scope. However, I frequently become an extension of the team as a brand guardian, offering ongoing monthly support either in a hands-on capacity or overseeing in-house creatives as a creative director.
- – Brand identities
- – Design systems & guidelines
- – Websites & digital products
- – Motion branding
- – Illustration
- – Sales decks
- – Packaging
- – Apparel
Although I have a wide range of graphic design capabilities, if you need brand strategy, language, motion design, film or digital support, I frequently partner with a close set of creatives to deliver a complete service.
Let’s get into it. →