Honoring the
creative brilliance
of Gerald Holtom

In the chaotic landscape of the late 1950s, amidst nuclear fears and simmering tensions, British designer Gerald Holtom created a symbol that would transcend time and become an emblem of peace.

In 1958, Holtom was commissioned to design a mark for a nuclear disarmament protest in London. Instead of opting for the conventional, he blended the semaphore signals for “N” and “D” (Nuclear Disarmament) creating the simple and iconic peace sign we now know and love.

In the ’60s, the peace sign became the rebellious mark of a generation. It wasn’t just a symbol; it was a statement, a call for a better, more harmonious world. As the decades rolled on, the peace sign evolved beyond its anti-war origins. It transformed into a global symbol of unity, love, and humanitarianism.

A legacy that continues to inspire a world in need of a little more love.

Today, the peace sign is more than just a relic from the past. It’s a timeless beacon, resonating with people worldwide. The simplicity and power of Holtom’s design have become a testament to the enduring impact of British design.


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