Make Waves is a coaching and development company with a difference. Using science and their decades of experience, they deliver life-changing experiences that benefit clients both in and out of work.
The holistic approach to delivering coaching sessions and their love of the ocean created the perfect narrative for a strong visual system that separates them from their competition. Leaning into the grounding feeling of seeing the sky hit the horizon line, the visual language and colour abstractly explore this moment. A punchy colour palette is inspired by the energy that passes through the water and paired with a display font that carries wave-like forms.