Eggcup founder Ian Pegg understands his customers. He knows the human touch continues to play an important role in web development, and that customers want to feel safe and confident in the end result.

This rebrand taps into the superhuman qualities Ian has at guiding clients through the process, making them feel safe at every stage. Colours draw on 80s superheroes with a non-threatening “e” + cup, lockup as an ident. The font pairing supports this narrative and is amplified by the clean, tongue-in-cheek illustrations.