With its playful approach of using storytelling and games to discover what makes an organisation tick, Bake is truly an agency with a difference.
The brand identity, typography and graphic language complement their approach to positioning brands. the “B” mark is designed to be responsive and stacked with a classical contemporary font pairing – the overall system delivers flexibility, personality, and allows copy (the core of deliverables) to take centre stage.
Bake
![](https://olivermilnersmith.com/app/uploads/2023/11/Bake-Desktop-web-design-scaled.jpg)
![](https://olivermilnersmith.com/app/uploads/2023/11/Bake-Tote.jpg)
![](https://olivermilnersmith.com/app/uploads/2023/11/Brand-guidelines-Bake-scaled.jpg)
![](https://olivermilnersmith.com/app/uploads/2023/11/Bake-Stationery-design.jpg)
![](https://olivermilnersmith.com/app/uploads/2023/11/Bake-Tee-Design-scaled.jpg)