Profile
Branding rooted in authenticity and designed for growth
About
I’m a designer and creative director helping founders find their commercial direction with a visual identity that aligns with their vision.
Whether it’s launching a new venture or refining an existing one, I specialise in the underlying systems and mechanics that hold a brand together. I’m interested in the people and stories behind a business – reflecting these unique qualities to create an original brand that’s rooted in authenticity and self-confidence.
Process
My process is informal, holistic and collaborative. I check in at regular touchpoints, fine-tuning together as we go.
1. Ideation
I involve clients in strategic conversations and workshops until we clearly understand the ultimate goal. I find and reveal a side of your brand that resonates with you as a founder, captures what’s interesting and unique about your identity, and serves as a creative mark for people to remember you by.
2. Foundation
Ideation is the springboard to laying the visual foundations – a set of practical guides that support growth and serve as a bible for consistency that delivers real brand equity. These can be tailored to the growth stage of your business.
- – Brand cues (identity, colour, type, hierarchy)
- – Graphic language
- – Motion branding
- – Presentation templates
- – Social media templates
- – Art direction
- – UI guides
- – Iconography
- – Illustrations
3. Creation
Creating the world your brand lives and breathes. From packaging to websites, and anything else that’s essential for growth – the creation of these assets tests the foundations. As the initial deliverables are designed, the guidelines are refined until they are iron-clad.
Capabilities
Most projects have a defined scope. However, I frequently become an extension of the team as a brand guardian, offering ongoing monthly support either in a hands-on capacity or overseeing in-house creatives as a creative director.
- – Brand identities
- – Design systems & guidelines
- – Websites & digital products
- – Motion branding
- – Illustration
- – Sales decks
- – Packaging
- – Apparel
Although I have a wide range of graphic design capabilities, if you need brand strategy, language, motion design, film or digital support, I frequently partner with a close set of creatives to deliver a complete service.
Let’s get into it. →